eNews
MY FM celebrates ‘Aapke Ghar Ka Diya Jayega Ayodhya’ season five
Mumbai: Dainik Bhaskar Group’s radio brand MY FM recently celebrated the fifth season of ‘Aapke Ghar ka diya jayega Ayodhya.’
After the massive response to this activity last year, this year too MY FM pledged to collect diyas from the listeners and light them at Ayodhya on the auspicious festival of Diwali.
The initiative is a vibrant expression of community spirit, celebrating the richness of Indian traditions. This year, it was expanded to all seven states and 30 cities, much larger than before with more than 5,40,000 diyas delivered to Ayodhya by MY FM RJs in 20 days.
This initiative was strongly supported by Uttar Pradesh Tourism and Ayodhya Nagar Nigam along with collaboration with Fortune Foods, ensuring a lively and culturally rich celebration.
“The overwhelming response to ‘Aapke Ghar Ka Diya Jayega Ayodhya’ underscores our commitment to provide the best experience to our listeners. We are proud to be a part of this journey making Diwali special and unique,” said MY FM CEO Rahul Namjoshi.
As MY FM continues to champion cultural initiatives, it reinforces the power of radio as a medium to connect communities and celebrate the diversity that India embodies.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
