iWorld
MX TakaTak & Nas Academy power Creator Fellowship Training Programme
KOLKATA: MX TakaTak in collaboration with Nas Academy, has announced India’s first Creator Fellowship Training Programme, wherein 25 handpicked influencers will be trained to tell great stories and create high-quality content on-the-go. In this programme, selected applicants will get a chance to grasp the A-Z of content creation – be it scripting, shooting, editing and publishing.
The platform has already emerged as a frontrunner in the short video space, encouraging the country’s innovative minds to create engaging, impactful and inspiring content on its platform.
Nas Academy is a global online education platform for the Creator Economy. Founded by Nuseir Yassin (Nas Daily), with 35 million followers and seven billion plus views on the internet, it has a track record of identifying and mentoring aspiring creators across the world.
The programme will include fellow meetings, weekly activities, contests, regular projects, training, feedback sessions, guidance on the management of social pages, 1:1 sessions from Nas Academy mentors and an opportunity to join the MX TakTak Influencer Programme.
MX TakaTak business head Janhavi Parikh said, “Collaborating with the Nas Academy is a big opportunity that we as a homegrown platform can offer to aspiring Indian creators. The idea is to provide them exciting opportunities to grow and innovate along with newer ways of grooming themselves, and we think there is no better platform than Nas Academy for accomplishing this.”
“Video is the future of storytelling, and content creators are the future media powerhouses. We are proud to partner with MX TakaTak launching India’s first creator fellowship training programme. We hope to empower individuals to become the next wave of content creators on one of India’s most popular social media platforms,” Nas Academy founder Nuseir Yassin said.
Anyone can join India’s First Creator Fellowship Training Programme, where one can learn directly from amazing creators. The programme aims to help amateurs and budding content creators help find their voice and learn everything they need to get started. Applicants will be asked to submit a one-minute video of why they should be chosen for this programme, which will then be followed by a shortlisting process.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
