iWorld
MX TakaTak launches #TodPhodDiwali campaign
Mumbai: Short video app MX TakaTak has launched a new Diwali campaign #TodPhodDiwali providing its community of users a chance to win gifts and prizes including touchscreen tablets by simply uploading their unique video of celebrating Diwali.
Creators can take inspiration from influencers like Rugees, Neetu Bisht and comedian Kiku Sharda for content ideas such as ‘guides to Diwali outfits and looking your todphod best’, ‘ghar ki saffsafai – todphodhouse cleanup’ and ‘celebrating Diwali responsibly.’
“Short video apps have become one of the critical mediums for artists like us to connect with our fans. I am incredibly thrilled to partner with MX TakaTak for #TodPhodDiwali, it’s such a simple yet fun challenge that allows you to be yourself and celebrate this joyous festival with content across any genre of your choice. The audiences on this platform have always been encouraging and interactive, making the collaboration with it seamless,” said comedian Kiku Sharda.
Announcing his soon-to-be released video, Rugees added, “The lockdown has restricted our celebrations for the festive season, but MX TakaTak is allowing me the chance to share my happiness with so many Indians across the country. You can make any video you like, be it lip sync, food recipes, rangoli tips, Diwali prep or whichever aspect you most enjoy this season.”
“Topical challenges like #TodPhodDiwali by MX TakaTak allow us to bring out the best in us as content creators and I will soon be posting an engaging dance/ lip sync video that highlights the spirit of this festival,” noted Indian model and MX TakaTak creator Neetu Bisht. “Diwali is the one time in the year that I gorge on sweets, play cards with my friends and overall get together with loved ones so we can enjoy each other’s company. I am glad to be able to extend that to my MX family as well.”
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
