iWorld
MX TakaTak launches influencer collaborative space
KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding talent, leading short format video app MX TakaTak not only aims at giving young creators a platform to showcase their talent, but is also empowering them to make better content with the launch of MX TakaTak My Home. This first of its kind initiative in India is a content creator collective that will see some of the country’s finest talent come together week on week, to collaborate and help each other amass more followers.
My Home is a month-long activity that will see a fresh churn of content creation every day, with a dedicated team giving the KOLs all the professional support/assistance they require. Spread across entertainment hubs – Mumbai and Delhi, these two luxurious homes will host 15 audience favourites every week and these talented digital enthusiasts will be given the opportunity to innovate and create cool content.
MX TakaTak business head Janhavi Parikh said, “My Home has been devised to offer our content creators an equal opportunity for growth. The doors of this house will be open for those creators who are passionate about their craft, who are consistent with their videos and those who want to pioneer change in digital content consumption. This house is about creating a collaborative environment that encourages our digital enthusiasts to produce compelling content to entertain India.”
Delhi My Home participant Faizal Siddiqui shared, “The concept of creating an engaging environment for creators to join forces and make fun content is a great thought, opportunities like these give rise to the greatest digital stars."
Wish Rathod, yet another creator on the platform, said, “Creating a space like this is a very international concept and it’s great that MX TakaTak is doing so much to give creators like us a once in a lifetime chance such as this. You get to meet like-minded people, discuss ideas, ideologies and grow creatively, and that’s what I am looking forward to.”
Some of the influencers who are a part of My Home Delhi include Oye Indori, Sofia Ansari, Wish Rathod, Mahira Khan, Deepak Joshi, Vishal Bhatt and Mihir Gupta, among others.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
