iWorld
MX TakaTak introduces Suresh Raina as influencer on platform
Kolkata: MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to explore other facets to their cricketing hero that ensures their affection for him and the sport is not limited to the field.
As a market leader in the short video category, the platform has built a large community of influencers across genres, and Suresh Raina’s on-boarding announcement comes immediately after Indian cricket team captain Virat Kohli joined the MX Taka Tak platform. The social media intermediary is not only strategically diversifying its content but also strengthening its sport vertical.
Raina said: “I believe the love for cricket is everlasting but I am now looking forward to showing my fans multiple facets of my personality beyond the (cricket) pitch. I am very excited to join MX TakaTak, this app is a fascinating place to share some personal moments from my life and engage with newer audiences.”
Here’s a look at a video that he put up announcing his association with MX TakaTak.
MX TakaTak is also one of the first short video platforms to host live sessions that enables content creators to reach out to a wider audience. Using this feature to its fullest, Suresh Raina will also go live on MX TakaTak on 30 May, in a session to be moderated by the popular sports anchor Jatin Sapru. The duo will cover a whole range of lesser known topics centred on Raina’s life, his love for music, tips and tweaks of his fitness regime with personal cricketing anecdotes.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
