iWorld
MX Player expands its content library and announces a two channel partnership with IN10 Media Network
MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment. Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming content or its audio music collection, the brand has integrated all forms of entertainment on one common platform.
Expanding its content library, MX Player today announced a two-channel partnership with IN10 Media Network for its infotainment channel EPIC and 24-hour free-to-air music channel ShowBox. The partnership gives the MX Player user access to 24X7 live-streaming of EPIC and ShowBox’s content anytime, anywhere.
The app will stream quality music content from ShowBox in Hindi, Punjabi and Haryanvi along with a range of innovative programming revolving around local music and independent musicians. Additionally, viewers can also enjoy curated music videos featuring well-known artists for all kinds of moods. With its brand proposition of ‘Apna Music Apna Swag’, Showbox celebrates India’s musical swag with a range of innovative programming content.
Along with music, MX Player’s large audience base of 75 Mn Daily Active Users will now also get access to EPIC’s premium library of high-quality, India-centric content across mythology, food, travel, sports, and wildlife including new shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India, and more.
Commenting on the partnership, Mansi Shrivastav, Head Acquisitions – MX Player said, “We strive to offer viewers compelling content across varied genres, languages and formats. The association with EPIC Channel and ShowBox strengthens our existing library of content and is sure to appeal to diverse audience preferences across urban and rural India.”
IN10 is at its heart a content engine, constantly endeavoring to cultivate and nurture an environment that provides for the development of great content – right from the germination of the idea-seed, to its flowering. IN10 Media covers every aspect of the content life-cycle across platforms, with its brands like EPIC TV, EPIC On, Juggernaut Productions, ShowBox, and DocuBay.
Adita Jain, Head Syndication & Acquisitions for EPIC and ShowBox further added saying, “ShowBox and EPIC are two very unique offerings, each with a very well defined content proposition. The association is another step towards our focused endeavour to explore opportunities and expand our content footprint both nationally and globally.”
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
