iWorld
MX Player expands its content library and announces a two channel partnership with IN10 Media Network
MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment. Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming content or its audio music collection, the brand has integrated all forms of entertainment on one common platform.
Expanding its content library, MX Player today announced a two-channel partnership with IN10 Media Network for its infotainment channel EPIC and 24-hour free-to-air music channel ShowBox. The partnership gives the MX Player user access to 24X7 live-streaming of EPIC and ShowBox’s content anytime, anywhere.
The app will stream quality music content from ShowBox in Hindi, Punjabi and Haryanvi along with a range of innovative programming revolving around local music and independent musicians. Additionally, viewers can also enjoy curated music videos featuring well-known artists for all kinds of moods. With its brand proposition of ‘Apna Music Apna Swag’, Showbox celebrates India’s musical swag with a range of innovative programming content.
Along with music, MX Player’s large audience base of 75 Mn Daily Active Users will now also get access to EPIC’s premium library of high-quality, India-centric content across mythology, food, travel, sports, and wildlife including new shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India, and more.
Commenting on the partnership, Mansi Shrivastav, Head Acquisitions – MX Player said, “We strive to offer viewers compelling content across varied genres, languages and formats. The association with EPIC Channel and ShowBox strengthens our existing library of content and is sure to appeal to diverse audience preferences across urban and rural India.”
IN10 is at its heart a content engine, constantly endeavoring to cultivate and nurture an environment that provides for the development of great content – right from the germination of the idea-seed, to its flowering. IN10 Media covers every aspect of the content life-cycle across platforms, with its brands like EPIC TV, EPIC On, Juggernaut Productions, ShowBox, and DocuBay.
Adita Jain, Head Syndication & Acquisitions for EPIC and ShowBox further added saying, “ShowBox and EPIC are two very unique offerings, each with a very well defined content proposition. The association is another step towards our focused endeavour to explore opportunities and expand our content footprint both nationally and globally.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
