iWorld
MX Player appoints Suresh Menon as content and creative head, MX Studios
Mumbai: MX Player has appointed Suresh Menon as content and creative head of MX Studios.
Menon is an actor-comedian who has worked in the Indian film industry and featured in more than 50 films in his career and over 100 TV shows. Previously, he was the co-founder and managing director of the digital media company One Network Entertainment. He is also well-known for his 12-year stint at 93.5 RED FM as a radio jockey.
“I have been a part of the media and entertainment fraternity for close to two decades and I have had a vast experience in scripting, ideating and storytelling across formats like theatre, television, films, and web series. I am excited to bring these strengths to my new role as the content and creative head for MX Studios,” said Suresh Menon.
Menon’s notable appearances include his roles in the films “Houseful,” “Dasvidaniya,” “Phir Hera Pheri,” “Dil Toh Pagal Hai,” “Partner,” and “Bheja Fry 2.” He has also appeared as a judge on the game show “Hello Kaun? Pehchaan Kaun” along with Chunky Pandey.
“We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion & we are excited to have Suresh Menon on board,” stated MX Media chief operating officer Nikhil Gandhi. “Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
