iWorld
MX Player announces 20 new originals by March 2020
MUMBAI: Bringing viewers stories that matter, stories that are authentic and powerful narratives that evoke emotion – the brand has now announced 20 new originals by March 2020, making it a colossal 35 originals by the end of the business year.
Hosting one of the largest collections of premium content available for video on demand in India, the platform has 1,50,000 hrs of “Everytainment” including content from their partners like SonyLIV, Applause, HoiChoi, SunNxt, TVF, Radio Mirchi, Dice Media and Arre amongst others.
Elaborating on the same, MX Player CEO Karan Bedi said, “To bring alive our next slate of amazing originals, we have collaborated with writers and directors par excellence, a stellar talent pool of superlative performers and stories which are a class apart! With our scale and penetration that is unparalleled in India, we truly have succeeded in building an entertainment ecosystem with widespread appeal.”
Here’s a look at some of its marquee properties for the year.
This November, fans will be treated to a musical extravaganza like none other with the launch of Times of Music which features the who’s who of the music world as a part of the show – including Vishal-Shekhar, Bappi Lahiri, Salim-Sulaiman, Pyarelal-ji, Amit Trivedi, Rajesh Roshan, Agnee, Euphoria, Indian Ocean, Shantanu Moitra and Amaal Malik just to name a few. This series heroes a never-seen-before concept where each episode features two legends – veteran composers and new age artistes – performing their renditions of each other’s most celebrated songs.
An ode to Indian weddings and the shaadi season is an MX Original Series ‘Shaadi Fit’ that traces the journey of 4 young couples who are put through an intensive journey to turn into the best shape of their lives physically, mentally and emotionally for their wedding day.
Investing in regional content across genres and languages, MX Player adds ‘Ek Thi Begum’ and ‘Samantar’ to its Marathi slate. The former is a thrilling revenge drama where a woman, pushed to the brink emerges as a dominant force to avenge her lost husband while ‘Samantar’ is another ambitious regional project featuring the superstar of Marathi cinema – Swapnil Joshi in the lead. The brand is also dabbling with 2 Bhojpuri shows – ‘Madhuri Talkies’ and ‘Runaway Lugaai’, while the Tamil slate brings you the most awaited series by National Award-Winning Director – Gautham Vasudev Menon – ‘Queen’.
‘Call it Magic’ is a crime thriller which stars acclaimed performers like Ranvir Shorey, Akshay Oberoi, Shweta Basu Prasad and Mrinmayee Godbole as the leads and its next is a relationship drama about love in your 20s, 40s and 60s – ‘Pawan and Pooja’ which features an ensemble cast including Mahesh Manjrekar, Deepti Naval, Gul Panag and Sharman Joshi amongst others.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
