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Music industry to hit $184.69 billion by 2029, riding the digital wave
MUMBAI: The music industry is tuning up for a record-breaking encore, with projections forecasting a $184.69 billion leap in market value between 2025 and 2029. According to Technavio, the industry’s setlist for success includes digital music adoption, AI-driven innovation, and the ever-growing streaming revolution. With a CAGR of 18.1 per cent, the industry is not just keeping up with the beat—it’s rewriting the entire score for how we consume music in the digital age.
Streaming services and AI
Gone are the days of cassette tapes and MP3 downloads. The streaming era is in full swing, with platforms like Spotify, Apple Music, Tencent Music, and YouTube Music leading the charge. In 2024, streaming contributed to a significant chunk of the industry’s revenue, with consumers increasingly opting for on-demand access to their favourite artists rather than owning physical copies or digital files.
AI is also playing maestro, transforming music discovery, personalisation, and even composition. From playlist curation to predictive analytics for record labels, AI-driven models are rewriting the rules of engagement between artists and audiences. As businesses fine-tune algorithms to keep listeners hooked, the industry continues its transition towards a more data-driven, user-centric model. AI is even entering the creative process, with some companies experimenting with AI-generated music compositions, raising both excitement and concerns about the future of human artistry in the industry.
Where is the music industry humming the loudest? North America leads the symphony, contributing 40 per cent of the global market share, thanks to a massive subscriber base and an appetite for premium content. Europe, APAC, south America, and the middle east & Africa follow suit, each playing a crucial role in the global expansion of streaming services.
Key markets driving growth include the United States, Germany, Canada, the United Kingdom, China, France, Japan, South Korea, Italy, and the Netherlands. These regions are witnessing a spike in digital music consumption, boosted by faster broadband speeds, affordable smartphones, and a younger, tech-savvy audience. The rise of smart speakers and voice-assisted technologies like Amazon Alexa and Google Home has also contributed to the seamless integration of music into daily life.
| Music Market Scope | |
| Report Coverage | Details |
| Base year | 2024 |
| Historic period | 2019 – 2023 |
| Forecast period | 2025-2029 |
| Growth momentum & CAGR | Accelerate at a CAGR of 18.1 per cent |
| Market growth 2025-2029 | $ 184692.4 million |
| Market structure | Fragmented |
| YoY growth 2022-2023 ( per cent) | 15.6 |
| Regional analysis | North America, Europe, APAC, South America, and Middle East and Africa |
| Performing market contribution | North America at 40 per cent |
| Key countries | US, Germany, Canada, UK, China, France, Japan, South Korea, Italy, and The Netherlands |
| Key companies profiled | Amazon.com Inc., Apple Inc., Bertelsmann SE and Co. KGaA, Curb Records Inc., Deezer SA, Kobalt Music Group Ltd., NORTHERN MUSIC Co. Ltd., Pioneer Music Co., Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Tencent Music Entertainment Group, THEME MUSIC Co. Pvt. Ltd., TIDAL, Universal Music Group N.V., Vivendi SE, Warner Music Group Corp., Yamaha Corp., YouTube, and Zee Entertainment Enterprises Ltd. |
Industry heavyweights? The music industry is no longer just about record labels. Today, it’s a battlefield where tech giants and traditional players are battling for dominance. Key industry movers include Amazon, Apple, Warner Music, Universal Music Group, Spotify, Tencent Music Entertainment, and YouTube, among others.
Strategic alliances, mergers, and acquisitions have become the name of the game, with companies aggressively expanding their footprint. Whether it’s Amazon Music integrating voice-activated streaming with Alexa or Spotify’s push into podcasting, innovation is at the heart of market competition. Additionally, artists are increasingly taking control of their own music distribution, bypassing traditional labels in favor of independent digital distribution platforms, enabling them to retain a larger share of their revenue.
Now despite the roaring success of digital music, challenges persist. Piracy remains a major headache, especially in regions where copyright enforcement is weak. Countries like Portugal, Spain, and the Netherlands are grappling with rampant illegal downloads, impacting revenue streams for artists and labels alike. Efforts to combat this include advanced watermarking technologies and blockchain-based rights management systems, which help trace music usage and ensure fair compensation.
Another hurdle is the intensifying battle between traditional record companies and digital platforms. While streaming services provide unparalleled reach for artists, they also disrupt conventional revenue models, raising concerns over fair compensation and artist royalties. Some artists have voiced frustrations over the paltry earnings from streaming platforms, prompting new discussions around fairer pay structures and potential regulatory intervention.
Future trajectory?
Looking ahead, the music industry is expected to lean further into AI, metaverse concerts, and blockchain-powered rights management. Live performances and immersive digital experiences are set to be the next frontier, allowing fans to engage with their favourite artists in new and exciting ways. Some companies are already developing virtual concert venues in the metaverse, enabling artists to perform for global audiences without the need for physical tours.
Additionally, NFTs (non-fungible tokens) are emerging as a revolutionary way for artists to monetise their music, offering exclusive digital collectibles, album releases, and even fractional ownership of song royalties. These blockchain-based assets provide a new revenue stream, reducing reliance on traditional streaming platforms and giving fans unique ways to engage with their favorite musicians.
As the industry dances to the rhythm of digital transformation, one thing is certain: music consumption will never be the same again. Whether through AI-generated beats, VR-powered gigs, or hyper-personalised playlists, the future of music is as thrilling as its past. With constant innovation, the industry is ensuring that music remains an integral part of people’s lives, adapting to changing consumer behaviors and technological advancements at an unprecedented pace.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
