Munaf Merchant takes charge as head of revenue & partnerships at Bullet

MUMBAI: Munaf Merchant has joined Bullet, the fledgling micro-drama OTT platform, as head of revenue & partnerships. He steps into the role after a near four-year run at Associated Broadcasting Co. (TV9), where he most recently served as senior vice president – revenue digital.

Merchant, a dealmaker with a reputation for scaling ad sales across print, digital and broadcast, cut his teeth at India Today before a long innings at Network18. At the latter, he held posts ranging from regional sales head west to national sales head for brand solutions and convergence.

Known for his flair in closing cross-media deals and boosting PSU revenues by over 50 per cent in his India Today days, Merchant now faces the challenge of building a revenue engine for Bullet as it looks to carve a niche in India’s crowded streaming market.