iWorld
MultiTV onboards Sujoy Samanta as business director
Mumbai: Video-tech platform MultiTV has announced the appointment of Sujoy Samanta as its business director. He will be leading the full channel sales and direct sales network in the USA, Europe, and APAC markets. Samanta will also drive plans for SAAS products globally.
Samanta, a veteran with nearly 25 years of global experience, joins MultiTV from Tata Communications, where he worked directly with the company’s executive leadership team for media enabling services, the platform said in a statement as per ET report.
A visionary in Transformation & Strategy with proven expertise, Samanta assumed numerous leadership roles with Bharti Airtel, Globecast India, and BT India throughout his career and has achieved remarkable feats in augmenting businesses profitability and enhancing customer experience across the Media & Telecom industry, it added.
Welcoming Samanta on board, MultiTV founder Vikash Samota said, “We are happy to onboard Sujoy to the team. MultiTV is well poised to move to the next level of growth in the international markets. Sujoy joins us to help augment our growth plans and support in driving the expansion strategy for the years to come.”
On his new role, Samanta said, “It gives me immense pleasure to join one of the leading companies in the video tech industry. I believe MultiTV is at a point where it is important to expand globally, given that we do not have any direct competition in the market. It provides us with strong expansion opportunity.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
