iWorld
Mugdha Kalra appointed as head of content at FLYX
NEW DELHI: TV news presenter and journalist Mugdha Kalra has been appointed as the head of content at FLYX. Under this position, she will be responsible for creating content initiatives across multiple platforms and formats to increase user engagement, and fuel growth.
Kalra has more than 20 years of experience in content creation, and has worked in several organisations like News18 India, Zee, Aaj Tak, NDTV India, and CNBC Awaaz. She continues to appear in News18 India as a host of special programs that deal with multifarious subjects. Kalra is also the founder of Not That Different, a platform that is actively involved in raising awareness about autism.
FLYX founder and chief executive officer Shashank Singh said that the appointment of Kalra as content head could help the company to “deliver powerful, authentic storytelling in new and innovative ways.”
“We are very pleased to welcome Mugdha into the FLYX and Bakstage leadership team as the chief content strategist. Her distinguished record and forward-thinking approach will help us stay ahead in connecting with new audiences and providing avenues to conduct quality and meaningful conversations for our users,” added Singh.
Kalra said, “As a new member of the FLYX and Bakstage family, I am excited to explore the possibilities and tap into the potential that audio streaming spaces present. My endeavour will be to enable people from all walks of life to use the platform to interact, engage and create interesting content. FLYX and Bakstage are young brands that aim to elevate user experience with content as a key cornerstone.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
