iWorld
Filmfare OTT Awards 2020: Paatal Lok, The Family Man take top honours
KOLKATA: The Indian OTT industry has grown by leaps and bounds this year, and has been a force to be reckoned with in fostering innovation and creativity in the country. Celebrating the indelible mark of the streaming industry and lauding stellar performances, Filmfare hosted the inaugural edition of the Flyx Filmfare OTT Awards on 19 December at the Taj Lands End in Mumbai.
It was a starry night filled with glamour and brilliance as the Black Lady was bestowed on the finest OTT content creators, actors, and their creations.
The gala event witnessed the most-recognisable names from the Indian entertainment industry, including Pratik Gandhi, Nora Fatehi, Alaya F, Rajkummar Rao, Manoj Bajpayee, Priyamani and many more who raised the glam quotient on the red carpet. The event was hosted by comedians Varun Thakur and Danish Sait, who kept the audiences entertained with rib-tickling humour and zestful jibes.
Making a clean sweep, Paatal Lok won the most awards across categories in addition to bagging the Filmfare for Best Series. Raat Akeli Hai won the Best Movie (web original) award. The winners of the night – Jaideep Ahlawat (Best Actor in a Drama Series Male), Rahul Bose (Best Actor in a Supporting Role in a Web Original Film Male), and Nawazuddin Siddiqui (Best Actor in a Web Original Film Male) culminated the ceremony on an emotional note with their heart-warming acceptance speeches that reminisced their journey leading up to the grand night. Popular actors Sushmita Sen (Best Actor in a Drama Series Female) and Neena Gupta (Best Actor in A Supporting Role in a Comedy Series Female) lit up the extravaganza virtually by delivering endearing messages of love and acceptance.
The first edition of the ceremony also saw internet personalities such as Mithila Palkar, Dhruv Sehgal, and Sumukhi Suresh make their Filmfare debut by winning Best Actor in a Comedy Series (Female) for Little Things Season 3, Best Actor in a Comedy Series (Critics) for Little Things Season 3 and Best Actress in a Comedy Series (Critics) for Pushpavali Season 2 respectively.
The award ceremony also lauded and celebrated talented artists in the critics category with The Family Man bagging the Best Series (Critics); Krishna DK and Raj Nidimoru (The Family Man) won Best Director (Critics), Manoj Bajpayee bagged the trophy for Best Actor in a Drama Series (Critics) and Best Actress in a Drama Series (Critics) went to by Priyamani (The Family Man).
The sponsors for this year included title partner Flyx, co-powered by Tata Pravesh and Bosch Home Appliances, driven by Skoda, associate partner LIC and more partners including Sugarbox.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
