GECs
MTV US using search for a video game concept to spread awareness of Aids menace
MUMBAI: mtvU, which is US broadcaster MTV’s college network and the Kaiser Family Foundation have announced the “Change the Course of HIV Challenge.
This is a competition offering college students digital tools to reduce the spread of HIV/Aids among young people in the US. The challenge asks gamers, activists or any student with a great idea to propose a viral, Web-based video game concept to help raise awareness about HIV/Aids among 15-24 year olds in the US and to promote personal action in response to the epidemic.
The winning individual or team will work with mtvU and the Kaiser Family Foundation — which are committing $75,000 to the development and marketing of the game — to see their idea realised. mtvU GM Stephen Friedman, says, “No undergrad in school today has known a world without HIV/Aids and a new young person someplace in the world is infected every 15 seconds GM. Through this challenge, we hope to inspire college students to use the power of online gaming to engage their peers, re-awaken them to the magnitude of this deadly virus and effect prevention.”
Kaiser Family Foundation VP and director, entertainment media partnerships Tina Hoff says, “The competition is designed to help us reach young people in a different and engaging way to help inform them about HIV/Aids and spur action. As HIV remains the great public health challenge of this generation, it’s essential to find new and creative ways to engage and inform young people about the epidemic.”
The two parties are looking for innovative, interactive concepts for video games that will spread rapidly online. Proposed projects should raise awareness about HIV/Aids among young people in the US, identify ways to stop its spread, and address the silence, stigma and discrimination surrounding the disease.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
