News Broadcasting
MTV US to relaunch College Network as mtvU
MUMBAI: MTV has announced that its college network in the US will relaunch with a new name — mtvU – on 20 January.
The channel, earlier known as CTN: College Television Network, was acquired by MTV in October 2002. mtvU will be a whole new type of media company traversing beyond just being a television entity. mtvU will be dedicated to every aspect of college life, reaching students everywhere they hang out, through a three pronged approach — on-air, online and on campus.
The focus of mtvU will rest on music programming, news, student life features, events, pro-social initiatives and more. mtvU GM Stephen Friedman added, “mtvU will be all about U, the university and more importantly, U, the student. Just as college students are experimenting with their lives, we want to be a laboratory for what’s new, whether it be new music or recognising the talents of the students themselves.”
MTV, MTV2, mtvU president Van Toffler was quoted in an official release saying, “mtvU won’t just be TV. We are going to be a resource for students’ lives, everywhere they are, when they’re in their dormitory rooms, surfing the Net or walking across campus. Students don’t just want entertainment. So we’ll also provide them the practical resources they’re demanding on everything from jobs to travel to dating.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
