GECs
MTV US reaches a new high in 2005
MUMBAI: Music channel MTV in the US has announced that 2005 was the highest rated year in the channels existence in the P12-34 age group.
In addition, 2005 marked the 14th consecutive year that MTV has reigned as the number one rated 24 hour basic cable network among P12-24. Propelled by breakout hits Laguna Beach Real World, My Super Sweet Sixteen, Making the Band 3 and others, MTV cl;aims to have produced seven of the top 10 rated basic cable series for the year P12-34.
The broadcaster adds that MTVs success in 2005 extended well beyond the TV screen as its online, broadband and multiplatform initiatives connected with larger audiences than ever before. MTV.com posted its highest average monthly unique visitors ever, up 30 per cent from last year.
2005 also saw the launch of MTVs first broadband network, MTV Overdrive in April. Since its launch, MTV Overdrive claims to have generated more than 125 million streams of unique MTV content including breakout music events My VMAs and the premiere of Unplugged: Alicia Keys continuously updated MTV News programming, plus companion programming for hits Laguna Beach, Made and more.
MTV Networks Music Group president entertainment Brian Graden says, “2005 was a record breaking year that further solidified the success of our multiplatform approach to programming. Our core audience demands entertainment and information from a variety of media, and our goal is to continue to connect with viewers across every screen in the house.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
