Its new brand purpose is encapsulated in the phrase ‘aap nahi samjhoge’.
The music channel from the house of IN10 Media Network was revamped last year.
The channel garnered 120 billion viewing minutes at an all-India level in 2021.
The channel launches ‘Be a Sparkle with Zing’ campaign with NGOs.
Curated playlists, music shows and a youthful vibe, should help Zee Vajwa appeal to viewers.
