iWorld
MTV Original ‘Moving Mountains Within’ to premiere on 7 August
Mumbai: MTV has announced the release of its latest documentary, ‘Moving Mountains Within’, premiering on 7 August 2024 on JioCinema Premium. Directed by Abhishek Kumawat and produced by Dr Rajat Chauhan and Abhishek Kumawat, this captivating documentary takes viewers on an extraordinary journey through the plateau of Ladakh. It captures awe-inspiring challenges and victories that the ultra-runners go through in one of the world’s toughest and craziest races – La Ultra – The High.
This documentary isn’t just about race; it’s a testament to human passion and resilience. The 60-minute film showcases ultra-runners achieving the tough task of running at Ladakh’s 17,582 ft while battling rapidly changing weather, in August 2019.
Moving Mountains Within, includes distances of 55, 111, 222, 333, and an astounding 555 km. In this desert-like terrain, where ordinary people struggle to breathe and risk dying from altitude sickness, some runners attempted to complete 555 km in 132 hours for the first time, making it one of the toughest races in the world. The runners include Mathew Maday (555 km participant) and Cassendra Turner (222 km), a couple from the US who are successful entrepreneurs; Jason Reardon (555 km), an ex-military man from Australia; Ashish Kasodekar (555 km), a 40-year-old runner from India who previously completed 333 km in La Ultra 2018; Shikha Pahwa (222 km), a restaurant owner from Delhi; and Lukasz Sagan, who left his job to train for La Ultra.
What makes the race unique is that there is no prize money or reward – the runners are driven to achieve the impossible feat, purely out of their passion for running. The documentary beautifully captures the camaraderie and smiles among the runners while also portraying how they brave heavy snowfall, physical breakdowns, and mental challenges to power on triumphantly.
Viacom18 Media Pvt Ltd business head – youth & English cluster, Anshul Ailawadi said, “We are incredibly excited to bring ‘Moving Mountains Within’ to our JioCinema Premium users. The ultra-runners are a living example of what the human mind and body can achieve. As a premier youth entertainment brand, we’re proud to diversify our non-fiction content offerings with authentic stories that provide a deeper connect to GenZ and Millennials, who are searching for purpose and meaning.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
