GECs
MTV Networks joins hand with Midway Games
MUMBAI: Finding innovative ways to integrate interactive entertainment, media and programming, MTV Networks has entered into strategic relationship with Chicago based Midway Games to jointly sell in-game advertising and collaborate on soundtrack development for three upcoming games.
Under the deal, MTV is able to participate in a royalty sharing structure.
The first title under this deal — the arcade racing video game L A Rush will feature MTV Branding throughout the game world with the crew from the hit MTV show, Pimp My Ride, as part of innovative marketing alliance, informs a media release.
The other two games under this deal will be announced at a later date.
Viacom Inc chairman and CEO Summer M. Redstone, who owns a majority of the voting shares of both MTV and Midway, said, “I am delighted that Midway is the first to enter into this exciting new business model, which harnesses the power of MTV’s brands, intellectual property and promotional engine to Midway’s top-rated games development and publishing abilities.”
He also adds “And I am also delighted to report that the independent special committee of Viacom’s board, which oversees relationships between Viacom and Midway recommended board approval, and that this recommendation was accepted by the full Viacom board.”
“By combining forces with MTV, we ensure that great titles like LA Rush, which are targeted to passionate gamers, get the maximum amount of exposure,” said Midway president and CEO David Zucker.
Zucker also add that MTV is a key partner in terms of overall marketing reach; their programming truly defines pop culture worldwide.
“Gaming is an essential part of the every day lives of our audience and MTV is where game publishers turn to launch their biggest titles. This unique alliance with Midway allows us to move beyond a traditional advertising relationship and become true partners in the success of these titles. We will integrate our expertise in music, television, and online media to help one of the video game industry’s top publishers deliver exciting, new, culturally resonant games,” states MTV Networks Music and Logo Enterprise Group executive vice president Jeff Yapp.
Midway Games is a developer and publisher of interactive entertainment software for major video game systems.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
