GECs
MTV Networks appoints Mika Salmi as president of Global Digital Media
MUMBAI: MTV Networks, a unit of Viacom has announced that Mika Salmi has been named President of Global Digital Media for MTVN. Salmi was formerly CEO of Atom Entertainment, the company he founded and which was acquired by MTVN in August.
Salmi will work across MTVN’s growing portfolio of multiplatform brands to further develop and implement the company’s strategy of building an engaging universe of music, games, entertainment, networking and interactivity for its communities of targeted audiences. He will report directly to MTVN chairman and CEO Judy McGrath, and will become a member of her senior strategy team, asserts an official release.
Commenting on Salmi’s appointment McGrath said, “I am incredibly pleased to have his talent and leadership experience on board to lead our digital media transformation, worldwide. With Mika’s guidance, our digital teams will continue the momentum we have today, to extend our brands across every platform while creating new business, and next generation applications across every device that engages our community. And he brings that upbeat entrepreneurial spirit that is a hallmark of the digital age.”
“MTV Networks is an amazing global entertainment community reaching targeted audiences through all of its TV, online and mobile brands,” said Salmi.
“What MTVN calls its ‘maniacal consumer focus’ will be the driving engine for our Global Digital Media strategy. We will engage consumers with an industry-leading digital experience through interactivity and community in all media including video, music and games,” he added.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
