GECs
MTV launches Nick block on Malaysian broadcaster TV9
MUMBAI: MTV Asia has launched a Nickelodeon block on Malaysia’s terrestrial television channel, TV9. Branded as Nick di 9, it will reach over seven million households in Malaysia.
Nickelodeon’s properties include SpongeBob SquarePants, Dora the Explorer and The Adventures of Jimmy Neutron: Boy Genius. Dubbed in Bahasa Melayu, Nick di 9 will be aired daily for three hours from 3pm to 6pm. Now kids in Malaysia can also enjoy these award-winning pre-school shows including Blue’s Clues and Dora the Explorer on Mondays to Thursday; while from Friday to Sundays, they can look forward to hilarious fun with Nicktoons like SpongeBob SquarePants and The Adventures of Jimmy Neutron: Boy Genius.
TV 9 is Malaysia’s first free-to-air channel to provide an uninterrupted kids’ block 7 days a week. With the tagline Dekat di Hati, TV9 is the Malay channel targeting to Malays who strongly associate themselves with positive values.
MTV South East Asia senior VP and GM Christopher James says, “At Nickelodeon, we put kids first in everything we do and with Nick di 9, we will be reaching out to Malaysian kids in the language that they speak. This mutually rewarding relationship with TV9 will help both parties to better reach out to kids and families in Malaysia.
“The launch of Nick di 9 as a Bahasa Melayu block is a significant development in the overall expansion of the brand across South-East Asia”
TV9 COO Bukhari Che Muda says, “Responding to the Government’s call to put Bahasa Melayu as the first spoken language in Malaysia, TV9 has taken the initiative to dub all Nick’s cartoons into Bahasa Melayu. This cartoon lineup being dubbed in Bahasa Melayu is the best way of educating kids to speak in their first language. Now TV9 kids can truly enjoy their favorite cartoon characters, singing and laughing along with them in the same language”.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
