GECs
MTV launches celebrity romance reality show ‘Ishq Deewane’
MUMBAI: MTV is premiering a celebrity romance reality show MTV Ishq Deewane on 3 June at 7:30 pm.
Through its 12 episodes, MTV Ishq Deewane will unravel the real world of the couples and introduce audiences to the little things that bind them together, states an official release.
The half-hour format consists of three segments – meeting the couple, setting up the task and the big suprise in the end.
The channel will showcase the celebrity couples like Shweta & Manav Gohil, Rajeshwari & Varun Badola, Manasi & Rohit Roy and Delnaz & Rajiv Paul amongst others in the show, adds the official release.
MTV Networks India VP and GM creative and content Ashish Patil says, “With shows like Loveline, Love ke liye and more, MTV’s always been a love guru. We now take it to level 2 with true life love stories and some really wicked surprises delivered MTV style by your favorite celebrities only on Ishq Deewane!”
On the marketing front of MTV Ishq Deewane, the channel plans an aggressive push on-ground. Within the first two weeks, MTV plans to engage its audiences on-ground innovatively through road shows in Delhi, Mumbai and Ahmedabad.
It has also tied-up with Baskin Robbins and launched a special double-scooped Ishq Deewane Sundae. Anyone who orders this sundae, gets another one of the same, free.
On the home entertainment front, the channel has tied-up with Excel Videos, to put out MTV Ishq Deewane Superstars Ka Super Pyaar DVD Collection Offer
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
