Music and Youth
MTV Intl launches new music initiative
MUMBAI: MTV Intl has launched MTV 5 Star. This is a new music initiative that will use the company’s TV, online and mobile platforms in the Asia-Pacific, Europe, Latin America and Russia to support new releases and offer music fans exclusive artist access.
The first performer who will leverage the new service is Shakira. The deal is part of the international marketing alliance between MTV, Sony BMG and Epic Records in support of the her new album Oral Fixation Vol. 2. As part of the MTV 5 Star initiative, MTV’s international channels will debut four half an hour shows. There will also be interactivity courtesy a Shakira competition later this year.
As far as the internet is concerned users will get songs being streamed from the new album a week before release. They can also view Shakira mobisodes internationally over the next few months. MTV channels will premiere MTV 5 Star—Shakira mext month. This will include a 30-minute MTV Live performance show; All Eyes on Shakira, where leading artists ask her questions; Making of the Video for her first English single Don’t Bother and Diary of Shakira.
MTV Intl VP music marketing and talent/artist relations Jesus Lara says, “The launch of the new MTV 5 Star initiative marks an important milestone in MTV’s support of artists and music. Music is at the core of what MTV signifies for our audiences, and MTV 5 Star is our first-ever multi-platform new music initiative internationally.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
