Music and Youth
MTV Desi launched on DirecTV to serve south Asians in US
MUMBAI: To focus on the needs of bi-cultural Americans, MTV Desi, the network serving young people with ties to the Indian sub-continent but living in the US launched on DirecTV on 12 July.
DirecTV has added MTV Desi to its HindiDirect(TM) programming package at no additional cost.
MTV president Christina Norman said: “MTV Desi is the first of many MTV World networks that will serve these growing niche youth audiences with customized programming tailored specifically to their life experiences.”
“Young Americans are increasingly diverse, multi-ethnic, and cross- cultural – they demand entertainment that caters to their individual backgrounds,” said Norman.
Accoridng to a media release, MTV Desi is the first MTV World channel to launch and MTV Networks anticipates launching MTV Chi (for young Chinese-Americans) and MTV K (for young Korean-Americans) later this year.
DIRECTV, Inc International Aaron McNally points out: ” MTV has been a valued and long-time programming partner and we are proud to be able to debut this exciting new channel on DIRECTV.”
“MTV Desi will enable us to offer a unique blend of music and event programming that will speak directly to the young South-Asian audience. This is a terrific complement to our HindiDirect package and will help us continue to grow our international customer base in the U.S.”
The DirecTV HindiDirect residential package, which includes Star Plus, Star One and Star News, is available for $29.99 per month.
The media release also adds that MTV Desi will air shows; Top 10 Desi Countdown the show where the audience votes for the most popular videos.
Besides other regular shows include a mix of original US programming, shows from MTV India, like CY vs. CY, MTV Bakra, Heavy Mental, Style Awards, Immies and Roadies.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
