DTH
MTS Allstream partners with SPTV International for MTS Video On Demand library
MUMBAI:MTS Allstream signs on Sony Pictures Television International to further expand MTS Video On Demand library Stock Symbol: MBT
Canada based communication solutions provider MTS Allstream has inked a a multi-year distribution deal with Sony Pictures Television Canada.
In a bid to expanding the quality and selection of its MTS Video On Demand movie library, MTS Allstream air titles such as Rent, Zathura, The Legend of Zorro, The Exorcism of Emily Rose, and The Fog, as well as MGM’s Into the Blue.
“MTS has always been committed to delivering the best choice and the best value to its customers,” said MTS Allstream Inc president consumer markets Kelvin Shepherd.
“By signing this agreement with Sony Pictures Television Canada, we can now give MTS TV customers more choice from an expanded MTS Video On Demand library. With new MTS TV features being rolled out on an ongoing basis, MTS TV continues to be recognized as one of the best digital television services in North America.”
“We’re very pleased to partner with MTS TV and to bring this huge catalogue of television entertainment to more than 50,000 MTS TV subscribers in Winnipeg,” said Sony Pictures Television International (SPTI) senior VP, pay television Mike Wald.
“MTS TV is widely recognized as setting the standard for quality of service and delivering choice and flexibility to customers, and we’re proud to be part of the exciting growth of MTS Video On Demand.”
With MTS Video On Demand, customers can use their remote control to order from a great selection of movie titles and other programs with the ability to watch them as many times as they want, whenever they want within a 24-hour
period.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
