I&B Ministry
MSO’s should be marketing CAS now: Sameer Nair
MUMBAI: The cable fraternity is wasting the huge first mover advantage they already have in hand vis-a-vis pushing addressability in chasing the mandating of CAS, feels Star Entertainment India CEO Sameer Nair.
Reiterating Star’s well documented opposition to mandated CAS, Nair asserts that the MSOs are seriously missing a trick on the matter in their “all-consuming” focus on getting a mandate out that will fix a time frame for the rollout of CAS.
Nair drew attention to the latest reports circulating indicating that it could be anywhere between six to eight months at the minimum for the mandated CAS rollout to take off (if at all).
According to Nair, even as big corporate players were preparing the ground for different addressable delivery platforms to roll out, the cable fraternity were only focussed on getting a cut-off date in place for the rollout of CAS.
Nair is of the view that with the imminent arrival of Tata-Sky DTH, Zee’s Dish TV ramping up and the big telecom players aggressively pushing ahead with IPTV, market forces would soon make the whole debate irrelevant and the MSOs may well end up “missing the addressability bus”.
Nair averred that MSOs should instead be focussing their efforts on attractively packaging and marketing CAS to their direct points to begin with and concurrently convincing their franchisees of the need to get CAS going, government or no government.
Another issue he raised was on the inability of many cable ops to deliver on CAS even if it was mandated. He said that barring a few big MSOs, most operators were simply not ready for CAS. Neither did they have the set top boxes nor the subscriber management systems in place to get it off the ground.
According to Nair, in such a scenario, the likely result would be a blackout of pay channels in many areas, as had been witnessed in Chennai. But the difference here, he pointed out, was that unlike in Chennai, where there was no great demand for pay channels, in this case it would more likely be because of inability to deliver.
I&B Ministry
Chanchal Kumar appointed MIB secretary
1992-batch officer shifts from DoNER as Sanjay Jaju heads the north-east ministry
New Delhi: The government has rejigged its top bureaucracy, appointing Chanchal Kumar as secretary in the Ministry of Information and Broadcasting, replacing Sanjay Kumar Jaju in a swift senior-level switch.
Kumar, a 1992-batch IAS officer of the Bihar cadre, moves from the Ministry of Development of North Eastern Region (DoNER), where he had been serving as secretary. He steps into MIB as Jaju exits to take charge as secretary, DoNER.
Kumar is no stranger to handling multiple mandates. In December 2025, while at DoNER, he briefly held additional charge as secretary in the Department of Telecommunications during Neeraj Mittal’s leave from December 12 to December 21, ensuring continuity at a critical time.
Jaju, a 1992-batch IAS officer of the Telangana cadre, had taken over as secretary, MIB in February 2024, succeeding Apurva Chandra, who moved to the Ministry of Health and Family Welfare. His tenure combined administrative continuity with a sharper policy pitch on trust in India’s fast-evolving media and advertising landscape.
Speaking at the AdTrust Summit 2026 organised by the Advertising Standards Council of India, Jaju warned that misleading promotions risk eroding public trust even as digital platforms expand reach for businesses, startups and creators. He flagged rising threats from financial scams, deceptive investment schemes and fraudulent job advertisements targeting vulnerable users.
While noting that commercial speech is protected under freedom of expression, Jaju argued that misleading advertising must face regulatory scrutiny. He pushed for a shift in industry priorities—from scale to credibility, authenticity and transparency—especially in disclosures and sponsored content. Truthfulness, accountability and safeguards for vulnerable audiences, he said, must anchor the ecosystem.
Jaju’s move to DoNER and Kumar’s arrival at MIB signal a calibrated reshuffle at the top—continuity in governance, but with a clear message: credibility is the new currency.
