GECs
MSM to launch English Entertainment & Hindi Music channels
MUMBAI: Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.
The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.
The English entertainment channel will have an HD feed and will simulcast series with US. MSM’s move comes even as the English entertainment channels space in the country has hotted up with the recent launches of Viacom 18’s Colors Infinity and Star India’s FX HD.
According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting Ministry.
On the other hand, building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.
MSM’s last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.
Currently, MSM has a total of sixteen channels in its bouquet namely: Sony Entertainment Television, Sony Entertainment Television HD, Sony Max, Sony Max 2, Sab, Sony Mix, Sony Six, Sony Six HD, Sony Kix, Sony Pix, Sony Pix HD, Sony Pal, AXN, AXN HD, Sony Aath and Animax.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
