GECs
MSM appoints Neville Bastawalla as SONY PIX marketing head
MUMBAI: Multi Screen Media (MSM) today announced the appointment of Neville Bastawalla as its new marketing head for its premium Hollywood movie channel SONY PIX.
Neville Bastawalla with his experience and understanding of the business will help to consolidate Pix’s position in the genre
A marketing professional with over 14 years of multi-brand experience, Bastawalla’s previous stint was with Star India where he joined in January 2011 as marketing head for its English channels and was most recently head – marketing for STAR’s Hindi movies channels since February 2013.
Prior to joining Star India, Bastawalla was head marketing at Mid-Day Infomedia where he spent about four years. He joined Mid-Day in 2007 after a brief stint with Nickelodeon as senior marketing manager. A management graduate in marketing, Bastawalla also has worked with HSBC, Walt Disney Company, Contract Advertising and Mudra Communications.
Announcing Bastawalla’s appointment SONY PIX EVP & business head Saurabh Yagnik said, “We are delighted to have Neville join the team and we are certain that his experience and understanding of the business and our audience will help us consolidate our position in the genre. We look forward to a long and fruitful working association with him.”
“I am delighted to begin my association with Sony PIX. The channel has always uniquely positioned itself in the English movie genre, with a strong content library and innovative campaigns for its premieres and other properties. The channel showcases the best of Hollywood movies. I look forward to taking up this role and delivering on the business objectives for the channel,” said Bastawalla.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
