GECs
MRI Survey tags Bloomberg TV audience as cable’s wealthiest
MUMBAI: A survey on television audiences, conducted by Mediamark Research Inc. (MRI), has measured the New York based Bloomberg Television, a 24-hour news network, viewers as the highest median household income and the most highly educated group of all cable networks.
According to Bloomberg Media head David Wachtel, data collected from Spring 2004 MRI survey revealed that Bloomberg TV is the top cable network in delivering the highest concentration of executives making purchasing decisions for their companies, says a press release.
The MRI results echo similar findings from the 2003 Mendelsohn Affluent Survey, which placed Bloomberg TV at the top among cable networks measured when ranking median household income and median total assets.
“These results reinforce what our advertisers already know-that Bloomberg Television is the network of choice for serious investors who make big decisions,” Wachtel said.
“Bloomberg TV is a giant bull’s-eye for anyone targeting an affluent audience.” He added
Bloomberg TV is available 24 hours a day on major satellite and digital cable platforms and is simulcast on E! Entertainment Television from 5 am -8 am ET Monday-Friday.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
