iWorld
Bloomberg rolls out premium global video hub for news and originals
MUMBAI: Bloomberg Media has launched a redesigned global video experience, positioning video at the heart of its digital strategy with a single premium destination for live news, on-demand programming, originals and short-form content.
The new platform, available from today on Bloomberg’s website and via a dedicated “Stream” tab on its mobile app, brings together more than two million hours of Bloomberg TV, Bloomberg Originals, podcasts and digital video content. The experience will expand to major streaming platforms in the third quarter of 2026.
Built for faster discovery and seamless navigation, the refreshed interface features newsroom-led curation, mobile-first vertical video, picture-in-picture viewing and a proprietary media player delivering higher streaming quality and quicker load times. It also introduces tools such as dynamic ad insertion, variable playback speeds and a “visualised radio” format blending audio and video.
For the first time, select Bloomberg video content will sit behind a subscriber paywall, adding a premium layer to its digital offering.
Bloomberg deputy head of media editorial Kristin Powers, said the company is elevating video as a core storytelling platform across television, digital, social and documentary formats. Bloomberg Media chief information officer Roman Mackiewicz, added that the unified experience is designed to connect audiences more directly with Bloomberg’s expanding video library while opening new opportunities for advertisers.
The launch is backed by strong audience momentum. Bloomberg’s total hours watched rose 25 per cent year on year in 2025, with an average monthly video audience of more than 55 million and household reach exceeding 430 million across television and streaming partners worldwide.
New programming rolling out this month includes Bloomberg Deals, hosted by Dani Burger with contributions from Scarlet Fu; fresh episodes of The Circuit with Emily Chang and Peer to Peer with David Rubenstein; the season finale of Leaders with Francine Lacqua featuring Ajay Banga; and a new instalment of Bloomberg Investigates.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
