GECs
More than 250 buyers sign up for MIP London’s second outing
LONDON: MIP London is pulling in the crowds. The multi-genre international television and streaming content market has secured over 250 buyers for its second edition, set to run from 22-24 February 2026 at the IET London and Savoy Hotel.
The line-up reads like a who’s who of global content: Amazon Studios, Netflix, Warner Bros Discovery, Paramount, National Geographic, Nickelodeon International, MUBI, Sky, ZDF, RTL, RTE, Nine Entertainment, Red Bull Media House, Al Jazeera International, TV 2 Norway, TV Nova, Reshet, Britbox International, Kidstream, Bellmedia, Viasat, ITV, BBC, AMC Networks, Globo, PBS, The Walt Disney Company and Samsung have all confirmed acquisitions and commissioning executives will attend.
The event’s debut in February 2025 drew more than 2,800 delegates from 47 countries. “MIP London’s first edition successfully drew more international buyers, distributors, producers, and therefore more opportunities, to what has become such a key week in the international industry calendar in London,” said Lucy Smith, director of MIP London and MIPCOM Cannes.
This year’s edition is pushing beyond traditional television. The focus expands to include digital creators, brands, micro dramas, podcasting and artificial intelligence. “For our second edition MIP London goes beyond traditional television by joining the dots with the transformational digital side of the business,” Smith said.
The format has been tightened. The market now runs three days from Sunday to Tuesday, 8.30am to 7pm daily. A new buyers-focused Sunday kicks off proceedings with expanded data-led market intelligence, including a special London edition of Fresh TV from The WIT, plus exclusive presentations from Ampere Analysis and Glance.
Matchmaking gets a boost too. An enhanced hosted buyer programme will curate pre-scheduled meetings through MIP London’s platform, designed to spark commercial connections. The programme runs across all three days, with screenings, showcases and a conference agenda to be announced in coming weeks.
Qualified buyers attend free. The goal: maximum impact, minimum fuss, and deals that stick.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
