GECs
Monster signs cross platform deal with Viacom Plus
Monster, which claims to be the leading global online careers site and flagship brand of TMP Worldwide, and Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc, have announced an extensive media partnership across multiple platform channels.
The cross-platform deal was created with arnoldMPG, a division of Media Planning Group (MPG) and the media services arm of Arnold Worldwide, Monster’s advertising agency of record.
The partnership will leverage Viacom’s vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster’s overall reach and frequency in connecting with an expansive audience.
Monster claims to have recorded over 43 million unique visits during the month of March 2002. The Monster global network consists of local content and language sites in countries such as India, the United States, UK, Australia, Hong Kong.
The broadcast and cable elements of this partnership involve a powerful combination of CBS, MTV, and VH1, which delivers key audiences for Monster. Interactive displays will appear on MTV and VH1, with the focus being a new innovative promotional campaign for Monster. The promotion includes a contest where participants who submit their resumes to Monster will be eligible to win a “dream job” at CBS, MTV and VH1.
The “dream jobs” include a position as “Executive Producer for a Day” on a CBS sitcom, a co-host role on VH1’s “Top Twenty Countdown,” and a production job at an upcoming MTV event.
Additional exposure for Monster includes exclusive sponsorships on CBS MarketWatch. Monster will be the exclusive sponsor of the show “CBS MarketWatch Weekend,” a weekly syndicated business and financial news show and will have exclusive ownership of “The Monster Report,” a bimonthly show segment dealing with employment and HR issues of the day.
In addition, Monster will develop a co-branded online career center on cbsmarketwatch.com, featuring Monster’s job search, techniques on building a resume and interviewing, and expert career management tips and advice.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
