iWorld
Monet TV mobile media solution unveiled
MUMBAI: China-based mobile media solutions provider EyeMail Technologies, Inc. (ETI) and the California-based TruVideo, which provides patented technology products and end-to-end services for enabling multimedia on cell phones, have announced the release of Monet TV.
Monet TV brings an exciting new mobile media viewing experience to the handset market. The venture was proposed and introduced by FreeVerse Partners, a Tokyo company as part of ongoing business development on behalf of TruVideo, stated an official release.
“ETI has created a suite of inventions around digital lifestyle,” ETI CEO Gary Zhang said. “Monet is our flagship product which leverages our experience and innovation in mobile media solutions. We are confident that with our partnership with TruVideo, we can bring the best mobile media experience to handset users.”
Monet TV will be launched in Asia beginning with Singapore on Symbian equipped handsets. From there deployment is scheduled throughout Asia and eventually globally. Monet TV will feature exciting embedded video and interactive content combined with a rich user interface designed for intuitive and easy use by the viewers, the release added.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
