iWorld
Mitron TV appoints Bhawin Jagad as product design director
KOLKATA: Indian short-format video app Mitron has roped in Bhawin Jagad as director – product design. He brings with him more than a decade of experience in technical leadership and product design.
In his new role, Jagad will lead the development of new product designs whilst working on improving existing designs. He will also oversee the implementation of product design policies and will evaluate the feasibility of new design ideas. He joins Mitron’s senior leadership team and will work closely with vice-president of product Rumit Anand.
Prior to his role at Mitron, Jagad served as director of product design at InVideo, an online video creator, where he was responsible for creating and successfully launching two versions of the online video editor. A self-taught UI and UX designer, Bhawin has experience across multiple sectors such as fintech, e-commerce, social media, digital and influencer marketing amongst others. He has previously worked with leading companies such as IFANow, The Glitch, and Stylabs, and served renowned brands like Google India, Lakme, Yamaha, Nutella, Fererro Rocher along with several Bollywood production houses.
“I am delighted to welcome Bhawin to the Mitron family,” said Anand. “Bhawin brings with him a wealth of experience and has built some solid product solutions in his previous roles. His appointment reinforces Mitron’s mission of providing a world-class product. I’m looking forward to watching the team push the boundaries in the short video domain with innovations.”
Jagad added, “I have joined a progressive company at a very exciting time. Mitron is a success story and has carved a niche for itself in the social media ecosystem. I am thrilled to be part of this journey and look forward to building high-quality usable product interfaces for users.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
