iWorld
Mitron app inks licensing deal with Zee Music Co
KOLKATA: Short format video app Mitron has inked a licensing deal with Zee Music Company, enabling users to have access to thousands of songs from the latter’s extensive catalogue.
This is the first-ever deal for Mitron with a music company and it’s in line with the app’s efforts to provide a robust and versatile music library for creators to showcase their creativity. To celebrate the association, Mitron has launched #MummyKassam challenge where users can groove to or create videos on the newly released song from the Varun Dhawan and Sara Ali Khan starrer Coolie No. 1, in the near future blockbuster titles such as Ranveer Singh starrer World Cup ‘83, Parineeti Chopra starrer The Girl on the Train, are expected to join the library.
Mitron TV CEO & co-founder Shivank Agarwal said, “We are delighted that Mitron users will now have access to the huge Zee Music library including blockbusters from Bollywood. We aim to provide a seamless experience to our millions of content creators to showcase their talent and make the most interesting content.”
Zee Music Company chief business officer Anurag Bedi said, “We are glad to partner with Mitron, this collaboration will give content creators access to our diverse stream of catalogue spread across regional languages. We focus on bringing together a community of people who want to do more with music.”
Mitron is rapidly ramping up its music library along with focusing on original in-app music. Mitron recently released ‘Atmanirbhar Anthem’, paying homage to the Indian technology community whilst imparting a message on the importance of the #VocalForLocal movement. The anthem is part of Mitron’s music library and available on more than 200 music streaming platforms. The app has crossed over 40+ million downloads on Google Play Store.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
