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Mirchi KAAN Awards, a Tribute to Creativity

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Bangalore, March 23, 2006 – Following an overwhelming response for the ‘Mirchi KAAN Awards’ in the first and the second year, Radio Mirchi, India’s largest private FM radio, is now open for entries for the third ‘Mirchi KAAN Awards’, from the creative fraternity, till March 27, 2006.

Radio Mirchi has already received a phenomenal response for the third ‘Mirchi KAAN Awards’ from both the advertising agencies and the corporates. The radio station has invited entries for the work aired for the first time between January 2005 and February 28, 2006 and is confident of receiving over 450 entries this year vis-?-vis the 350 received last year. Judging is conducted by a broad segment of industry professionals, comprising of names known for presiding over a section of awards at the International Advertising Festival at Cannes, the most recognised awards for the advertising fraternity the world over.

Interestingly, in view of the growing pester power of radio; today acknowledged by national and local advertisers, both in India and internationally, last year the Advertising Festival at Cannes too had introduced the radio advertising category for the very first time.

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With three ego sizes, namely Gold, Silver and Bronze, the ‘Mirchi KAAN Awards’ night is scheduled to be a glittering affair and will be held in Mumbai in early May 2006. Spread across 20 different categories, these are definitely India’s best looking radio advertising awards if not the most prestigious.

Work, which falls under the Outstanding Category, will be eligible for the Crystal award, to be awarded to the ‘Agency of the Year’. Radio Mirchi will sponsor two radio creative writers below the age of 30, to the Cannes Advertising festival. Furthermore, Radio Mirchi will refund the entry fees for the radio spots designated as the winner in the Gold category at the KAAN Awards, provided the entry has already made its way to Cannes 2006.

Sharing his thoughts on the initiative Prashant Panday, Deputy CEO, Entertainment Network (India) Limited (ENIL) said, “Category building is an important aspect of Radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decided to institute these awards two years back. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged.”

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The Jury for this prestigious event comprises of advertising stalwarts and top-notch names in the business including Abhijeet Choudhary, Agnello Dias, Elsie Nanjie, Gangadharan Menon, K.S. Chakravarthy, K.V.Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R. Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.

The award categories comprise of Foods; Beverages; Toiletries & household care; Business products & services; Health & cosmetic care; Clothing, footwear & accessories, Consumer durables; Homes, décor & leisure; Automotive & accessories; Services for the household sector; Sports, entertainment, travel & leisure; Media; Public service/charity – fund raising; Retail outlets, fast-food stores, restaurants and Unreleased works in the single/campaign entries. Moreover, there are special awards for the most outstanding voice of the year, radio writer of the year, excellence in production and client of the year.

Some of the winners for last year included McCann Erickson (agency of the yaer), Leo Burnett, Lowe, RMG David and Rediffusion.

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News Broadcasting

BBC to cut up to 2,000 jobs in biggest overhaul in 15 years

Cost pressures and leadership change drive major workforce reduction plan

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LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.

The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.

Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.

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In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.

The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.

While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.

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The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.

With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.

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