Movies
Miraj Cinemas unveils a cinematic extravaganza!
Mumbai: Miraj Cinemas, India’s fastest-growing and third-largest national multiplex chain, joyfully unveils its maiden multiplex in Pune. Nestled strategically on the 2nd Floor of Spine City Mall, Moshi, Pimpri-Chinchwad, Pune, this avant-garde four-screen cinematic marvel signifies Miraj Cinemas’ 16th venture in the culturally rich state of Maharashtra. With this latest addition, Miraj Cinemas boasts a total of 51 screens across the state, enhancing its presence and contributing to the vibrant entertainment landscape.
The inauguration ceremony was graced by the presence of Marathi film Jhimma 2 actors Hemant Dhome, Kshitee Jog, Sayali Sanjeev and Jack McGinn. The film, a poignant exploration of individuality, love, and bonding, promises to captivate audiences with the nuanced performances of its talented female cast. Released this Friday, Jhimma 2 is set to resonate with viewers, offering a compelling narrative brought to life by the skilled actresses involved.
Miraj Cinemas remains steadfast in its mission to deliver an unmatched cinematic experience through its latest multiplex. Each of the four screens features a state-of-the-art projection system, promising a visual extravaganza that seamlessly aligns with the immersive Dolby Atmos sound experience. The interior design exudes sophistication and luxury, offering moviegoers a lavish and comfortable environment. As you enter, immerse yourself in the meticulously crafted lobby, where every detail has been thoughtfully designed to cultivate an inviting ambience. Its meticulously curated space captures aesthetic appeal and sets the stage for an extraordinary cinematic journey. The lobby effortlessly blends visual allure with a warm and welcoming atmosphere, elevating the overall moviegoing experience to new heights.
Miraj Entertainment Ltd. managing director Amit Sharma shared his excitement about Miraj Cinemas’ latest venture in Pune and the brand’s commitment to providing exceptional entertainment experiences. He said, “We’re delighted to bring Miraj Cinemas to Pune, a city known for its love of entertainment. Our new four-screen multiplex at Spine City Mall is designed to deliver top-notch cinematic experiences. As we expand, we aim to offer movies and create a welcoming space for everyone. Our strategy revolves around understanding the local community’s preferences and tailoring our offerings accordingly. Miraj Cinemas aims to be more than just a movie destination; we want to be a cultural hub that resonates with the spirit of Pune.”
“Looking ahead, our commitment remains strong. We want to continue providing quality entertainment that brings people together. Miraj Cinemas is dedicated to being a place where families, friends, and individuals can enjoy the magic of movies. Our vision is simple – to make every visit to Miraj Cinemas a memorable and enjoyable experience for our patrons,” he added.
Upon entering, patrons are welcomed into a world of culinary delights at Miraj Cinemas’ Chef’s Corner—an innovative experience infusing a gourmet touch into the traditional movie outing. Indulge in our thoughtfully curated menu, offering a delightful fusion of flavours tailored to every palate. Additionally, Miraj Cinemas unveils the Pop Corner, where the irresistible aroma of freshly popped popcorn heightens the immersive experience. Select from an array of gourmet popcorn flavours, each perfectly harmonizing with the excitement unfolding on the big screen.
Miraj Cinemas COO Bhuvnesh Mendiratta delved into the intricacies of operations, sharing, “Beyond the screens, we’re meticulously crafting an elevated cinematic tapestry. Envision Chef’s Corner, an alluring live food experience where culinary mastery converges with artistic finesse. Chef’s Corner can customize the culinary experience based on our guests’ desires. From savoury delights to sweet indulgences, patrons can tailor their gastronomic adventures. It’s a dynamic fusion of flavours and creativity, reflecting our dedication to providing more than just a cinematic escape — we’re curating a delightful and personalized outing for every discerning palate. Our commitment extends beyond movies; it’s about orchestrating a richly immersive journey, infusing precision and flair into every aspect of our patrons’ visit.”
Hollywood
Utopai Studios partners Huace to deploy PAI for long form content
Deal includes revenue sharing as Huace adopts AI engine across global ops
MUMBAI: Lights, camera… algorithm, the script just got a silicon co-writer. In a move that signals how storytelling itself is being re-engineered, U.S.-based Utopai Studios has partnered China’s Huace Film & TV Co. Ltd. to bring artificial general intelligence into the heart of long-form content creation.
At the centre of the deal is PAI, Utopai’s cinematic storytelling system, which Huace will deploy as a core engine across its production pipeline from development and creative iteration to global localisation. The partnership includes a large-scale annual usage commitment from Huace, alongside a usage-based revenue-sharing model, underscoring both ambition and commercial confidence on both sides.
For Huace, one of China’s largest film and television companies, the bet is not on automation alone but on scale with control. With distribution spanning over 200 countries and a presence across more than 20 international platforms, including Netflix and YouTube, the company brings a vast content ecosystem where even marginal efficiency gains can translate into significant output shifts. Its extensive TV IP library further positions it as fertile ground for AI-assisted storytelling workflows.
The choice of PAI follows what Huace described as a rigorous evaluation of existing AI tools, many of which remain limited to fragmented use cases such as video generation or editing. What tipped the scales, according to the company, was PAI’s ability to handle long-form narrative complexity maintaining continuity, structure, and creative coherence across entire story arcs rather than isolated clips.
Utopai, for its part, is using the partnership to anchor its international expansion strategy, pitching PAI as an enterprise-ready system built for customisation, privacy, and regulatory adaptability across markets. That positioning becomes particularly relevant as global media companies increasingly scrutinise how AI integrates into proprietary workflows.
The timing is notable. Earlier this month, Utopai upgraded PAI to support three-minute 4K video generation and advanced multi-shot sequencing features designed to tackle one of AI storytelling’s biggest hurdles: consistency across scenes.
What emerges is not just another tech collaboration, but a glimpse into how the grammar of filmmaking could evolve. Because if stories were once crafted frame by frame, the next chapter might just be coded scene by scene.
