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Micromax wins Title Sponsorship Rights for 2014-15 cricket series
MUMBAI: The marketing committee of the BCCI met earlier at the Cricket Centre, Mumbai, to receive the bids made for title sponsorship of international series and domestic tournaments to be played in India in the 2014-15 season.
The winning bid for the title sponsorship rights was made by Micromax Informatics, for a fee of Rs18,01,80,000.
BCCI honourary secretary Sanjay Patel said, “The BCCI welcomes Micromax Informatics as a partner for the 2014-15 season. The forthcoming series between India and the West Indies will feature some exciting cricket. There will be plenty of action in the domestic competitions as well. We have no doubt that it will be a fruitful association.”
