I&B Ministry
MIB moves to regulate online media: various organisations join issue
NEW DELHI: Even as a debate on the need to regulate online news media gains momentum, various organisations have moved the Ministry of Information and Broadcasting (MIB) hoping to be made a part of the committee that will look into various aspects of proposed regulations—a panel that surprisingly doesn’t include, at present, any representation from the sector that is being sought to be brought under checks.
According to media industry sources, Broadband India Forum (BIF), chambers of commerce FICCI and Confederation of Indian Industries (CII), Internet and Mobile Association of India and Hong Kong-based Asian media advocacy group CASBAA are amongst some of the organisations that have sought representation on the government panel to add value to the policy-making process. The MIB secretary is the convener of the nine-member panel at present.
In an order issued in the first week of April this year, MIB had announced constitution of a committee for framing regulations for online media, news portals and online content, which would look not only look into the areas mentioned but also at digital broadcasting, entertainment and other media aggregators. The government justification has been that considering the print and electronic medium were governed by various government-mandated rules and also self-regulatory policies, online media (both news and entertainment) ought also to be brought under a similar regulatory framework.
Though it’s not spelt out in so many words, industry observers feel that despite broadcast carriage regulator TRAI keeping away from it for the time being, video OTT and social media platforms could be brought under the proposed regulatory framework.
The panel, despite some representation from overall media industry (Indian Broadcasting Foundation, News Broadcasters Association of India and Press Council of India), looks dominated by the government at the moment with members including secretaries from the Ministry of Electronics & IT, Ministry of Home Affairs and the Ministry of Law and Ministry of Commerce, apart from the CEO of another government organisation called MyGov.com. What raises some hope is that the convener can add representatives from any other organisation as deemed fit.
Meanwhile, the Press Trust of India on Monday reported that the Congress attacked the Modi government over its proposal to install a chip in television set-top boxes to ascertain viewership data, dubbing the move a serious breach of privacy and the “next stage of surveillance.”
Congress communications in-charge Randeep Surjewala alleged that I&B minister Smriti Irani wanted to now know about shows people watched within the four walls of their bedrooms. In a Twitter post, Surjewala referred to the Modi government as “surveillance sarkar” (surveillance government), raising questions over the right to privacy.
“In a serious breach of privacy, Smriti Iraniji wants to know what show you watch on your TV, within the four walls of your bedroom, without your permission! Why? ‘Ab ki baar Surveillance sarkar’. The right to privacy broken into pieces,” PTI quoted the Surjewala tweets as stating.
Within its lengthy views on the DTH sector, the MIB had proposed installing a chip in new set-top boxes that would provide data about channels watched and the duration of the viewing. A senior official of the ministry, according to the PTI report, said that the move was aimed at getting “more authentic” viewership figures for every channel that would “help advertisers and the DAVP (government’s media buying agency) to spend their advertising expenditure wisely.”
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I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
