Eight episode series blends spicy food, celebrity pairings and candid challenges
ZEE looks to blend its legacy with content, technology and emerging growth engines
As viewers move across TV, YouTube and OTT, content needs to earn attention and repeat consumption
Sakett Saawhney returns to the studio that trained him, this time to turn creators and IP into Balaji's next growth engine
The pair will churn out original mobile-first series across genres, with sights set on 250 titles by mid-2027
