GECs
MediaPro terminates distribution alliance with NDTV, MCCS, MGM
MUMBAI: The MediaPro split is known to all. With Star and Zee setting up their affiliate sales teams for their respective channels, a few networks that formed a part of the content aggregator have now been left with no choice but to distribute the channel on its own.
The three year distribution venture split after the Telecom Regulatory Authority of India (TRAI) came out with its regulation on the role of content aggregators. News now is that MediaPro has decided to not renew its distribution deal with New Delhi Television (NDTV) with effect from 1 April 2014.
The content aggregator has also terminated its distribution alliance with Media Content & Communication Services (MCCS) and MGM programming Service India (MGM) with effect from 16 April 2014.
As a result of this, NDTV (NDTV India, NDTV 24×7, NDTV Good Times and NDTV Profit), MGM (MGM) and MCCS (ABP News, ABP Majha and ABP Ananda) will now distribute their respective channels through their own independent affiliate teams.
