GECs
MediaCom releases third edition of its Ready Reckoner
MediaCom, the independent media division of Grey Worldwide, has recently released the third edition of the MediaCom Ready Reckoner, a nationally compiled database.
The MediaCom Ready Reckoner is a handy pocket-sized database on media related and other general broad based information on India – demographics, population, audience size, ownership and penetration of various product categories and also availability, usage and costs of various media. The information has been collected from various recognised sources.
Speaking about the advantages of such a data collection, Harish Shriyan, senior vice-president MediaCom says: “The advantage of the MediaCom Ready Reckoner lies not just in the information that it carries but also in its presentation as the facts are data concised and highly indexed and can be viewed at a glance.”
MediaCom is an independent media division of Grey Worldwide, headquartered in New York. In India it is a full service media operation wherein both media planning/strategic media development and cost effective media buying are offered as an integrated function.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
