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Media entrepreneurs to explore ways to create loyal audiences at Nab
MUMBAI: A general session open to all attendees at the 2013 Nab Show will explore how today’s creative media entrepreneurs are finding new ways to produce quality online content and build loyal audiences. The session, “Broadcast Minds™ – Internet Content Creators Talk What’s Next Online” produced in partnership with NewTek, will take place on 10 April in Las Vegas.
Moderated by Revision3 CEO Jim Louderback, the panel will feature FishBowl Worldwide Media co-founder, president and CEO Bruce Gersh, actor/comedian Tom Green; illusionist, comedian, author Penn Jillette and host and executive producer, “What’s Trending” Shira Lazar.
NewTek executive VP marketing Carter Holland said, “We are thrilled to team up with the NAB this year and expose a larger audience to Broadcast Minds. Since we started Broadcast Minds in 2010, our goal has remained the same: Expose the world to movers and shakers who are redefining what it means to be a ’broadcaster’ through the use of technology, social media and the Internet. We look forward to the insights that this year’s all-star line-up will reveal about breaking down the boundaries between television content creation, content distribution, social participation and online consumption”.
The on-going democratization of technology, social media and access to the Internet through mobile devices is reshaping the media and entertainment landscape. “Broadcast Minds” will study the way this trend is pushing content creators to think differently about how to develop, produce and distribute online video content. Panelists will also discuss the impact of consumers’ growing access to niche entertainment programming and their ability to influence the outcome of online TV shows through real-time social media participation. The session will be streamed live online at www.nabshow.com.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
