News Broadcasting
ABC goes for Verizon wireless to push content
MUMBAI: Mobile is the buzz word for broadcasters looking to connect with viewers in different ways. US broadcaster ABC is the latest to join the chase.
The broadcaster has announced a deal with wireless provider Verizon. As per the deal a variety of shows which air in prime time, daytime and late-night will be available as short content on Verizon’s new V Cast 3G wireless broadband multimedia service.
The deal gives viewers access to a host of ABC video content including the latest sensation Desperate Housewives. The content will include show recaps, sneak peeks and talent interviews. The broadcaster is also looking to use the new service to push its reality show Extreme Makeover. There will be extended short content, contestant audition tapes,
commentary by makeover specialists
It goes without saying that there will also be clips from major events that ABC will air during the year like the Oscar Awards on 27 February.
ABC senior VP business development Bruce Gersh has been quoted as saying, “Verizon Wireless is leading the way in the delivery of high-quality mobile video. We feel that content from our ABC prime time, day time and late- night lineup, combined with Verizon Wireless’ network technology, allows us to work together to maximise the potential of this exciting new distribution medium.”
Verizon claims that V Cast is the first true 3G wireless broadband consumer multimedia service in the US. This allows customers to view crystal clear video clips on demand and graphics for 3D games because it runs on Verizon Wireless’ Evolution Data Optimised (EV-DO) network – the only widely available wide-area wireless broadband network in the US.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
