Kids
Mattel makes Children’s Day special with ‘Barbie in the 12 Dancing Princesses’
MUMBAI: On the occasion of Children’s Day, Mattel Toys India organized a special screening, courtesy Fun Cinemas and Rajshri Media – Mattel’s mobile content partner, of Barbie’s latest movie, Barbie in the 12 Dancing Princesses.
The event was specially organized for the children from ‘Make a Wish Foundation of India’ and other Barbie fans from across Mumbai city,
The movie which is the sixth from Barbie Entertainment portrays Barbie and her sisters’ love for dance, team spirit, togetherness and art. The film shows little girls, the importance and power of family, of togetherness and team spirit and conveys the message that one can make a difference. The graceful moves of the New York City Ballet Group are captured via motion-capture technology in the movie, states the release.
Celebrity parents including Archanan Puran Singh with Hubby Parmeet Singh, Rajeshwari Sachdev, Deepti Bhatagar, Walusha Robinson and Pallavi Joshi with their toddlers were present to grace the occasion.
Speaking on the occasion, Mattel Toys India managing director Sanjay Luthra said, “Barbie has always focused on spreading the message of love, togetherness and self confidence through her movies. Today, we are happy that we could put a smile on the faces of young fans from across the city.”
Adding on to the celebrations, managing and founder trustee of Make-A-Wish Foundation of India Uday Joshi commented, “We thank Mattel Toys for providing our children with this opportunity to watch this fun-filled movie Barbie in the 12 Dancing Princesses. Barbie has always been a favourite with our children and Mattel Toys have in the past too shown generosity in sponsoring a few of their products for our children’s Barbie Wishes. We look forward to your continued support to reach out and fulfill many more wishes.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
