Hindi
Marketing coup: SRK, Aamir unveil Salman’s ‘Bajrangi Bhaijaan’ poster on Twitter
MUMBAI: In a marketing and promotional coup of sorts, Salman Khan managed to pull off an unparalleled feat. The ‘Being Human’ star has managed to get his contemporaries Shah Rukh Khan and Aamir Khan to tweet the first look of his upcoming film Bajrangi Bhaijaan to their followers on Twitter.
“I believe Being a brother is bigger than being a Hero. ‘Bhaijaan’ coming Eid 2015. How do u like the first look?” tweeted Shah Rukh Khan, the once arch nemesis of Salman.
A few minutes later, Aamir Khan also took to the popular micro-blogging site Twitter to post the poster of Salman’s film with the caption ‘Coming soon…”
While SRK has 13.2 million followers on Twitter, Aamir is close behind with 12.8 million followers. On the other hand, amongst the trio, Salman lags slightly behind with 12 million followers on Twitter. Between them, the Khan trinity has the capability to reach out to a fan base of a whopping 38 million followers. No doubt, this is a sure shot recipe for unmatched ‘low cost – maximum impact’ publicity. Now that’s called marketing!
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
