Kids
Manish Purohit appointed as India head of Disney Publishing Worldwide
MUMBAI: The Walt Disney Company (India) has appointed Manish Purohit as the head of their publishing business. The announcement was made by Disney India managing director Rajat Jain.
Purohit will be based in Mumbai and will report to Jain. In this role, he will shoulder the responsibility of strategic growth and expansion of the company’s publishing business in India. He will spearhead new product launches and also implement marketing and promotions program with a long-term vision in this business. Purohit will closely work with key retailers and licensees to increase the retail visibility of Disney’s publishing portfolio.
“The publishing industry in India is a multi-crore industry and has a phenomenal annual growth rate of 30 per cent. India is a priority market for the Walt Disney Company as part of its focus on global expansion. With focused efforts in the children’s retail and book space, Manish’s expertise and industry know-how will be crucial to our publishing business. I am certain that with his drive, our publishing business in India will optimise the brand’s presence in the market with a renewed consumer focus,” said Jain.
Purohit comes to Walt Disney with 12 years of diverse work experience from the publishing industry. In his last assignment, he was heading the Indian subsidiary of Encyclopedia Britannica. He is credited with being one of the youngest head of a subsidiary company of Encyclopedia Britannica, Inc. In his earlier assignments he has also played important roles at Business Standard and The Times of India Group.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
