Gaming
Madhya Pradesh unveils AVGC-XR policy to boost jobs and investment
MUMBAI: Madhya Pradesh (MP) is making a power move in the world of animation, visual effects, gaming, comics, and extended reality (AVGC-XR), unveiling a bold policy aimed at transforming the state into a digital media powerhouse. With the AVGC-XR sector projected to grow at 14-16 per cent annually, the state government is eyeing a significant slice of this booming industry, setting ambitious targets of Rs 10,000 crore in investments, 50,000 new jobs, and 150 start-ups by 2029.
The Madhya Pradesh AVGC-XR Policy 2024 is designed to not only position the state as an industry leader but also to boost local talent, attract global players, and accelerate innovation. The government has earmarked Rs 500 crore in financial incentives, offering substantial reimbursements on production costs, training subsidies, and infrastructure development grants. Companies setting up AVGC-XR studios in the state can avail up to 35 per cent reimbursement on eligible production expenses, capped at Rs two crore per project, making MP one of the most attractive destinations for digital content creation in India.
The policy also focuses on infrastructure expansion, with plans to establish two centres of excellence (CoEs) in Indore and Bhopal, dedicated AVGC-XR labs in schools and universities, and India’s first Animation Theme Park to create an immersive learning and entertainment ecosystem. The state is also investing heavily in workforce development, offering up to 50 per cent reimbursement on AVGC-XR training fees, with additional incentives for women entrepreneurs and underprivileged students entering the sector. By 2029, MP aims to train at least one lakh skilled professionals in AVGC-XR disciplines, addressing both local employment needs and global industry demand.
Government officials are confident that the policy will be a game-changer for the state’s economy. A senior official from the Madhya Pradesh industrial development Corporation stated that the AVGC-XR policy is expected to contribute at least Rs 3,000 crore annually to the state’s GDP, with exports from the sector projected to reach Rs 2,500 crore in the next five years. He further emphasised that the initiative is not just about entertainment but also about positioning MP as a hub for ed-tech, defence simulations, medical imaging, and virtual reality training modules, expanding the scope of AVGC-XR beyond gaming and film.
The policy also includes provisions for international collaborations, offering financial support for MP-based companies participating in global trade fairs and co-productions. By integrating global best practices and fostering partnerships with leading AVGC-XR firms, the state hopes to bring Rs 1,500 crore in foreign investments over the next decade.
Madhya Pradesh’s aggressive push into the AVGC-XR space comes at a time when the Indian AVGC sector is projected to be worth Rs three lakh crore by 2030. By laying the groundwork for a thriving digital ecosystem, MP is positioning itself as a leader in next-gen storytelling, immersive experiences, and high-tech content creation. With a structured policy framework, strong financial backing, and a clear vision for the future, the state is not just embracing the digital revolution, it’s setting the stage to lead it.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
