e-commerce
Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline
New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages Lycos; services to increase the reach of Yahoo! search and content offerings. Contextual advertising offerings of Lycos will in turn increase.
This relationship – that allows LYCOS to serve globally on all platforms including search, mobile and other contextual advertising – is expected to increase LYCOS’ turnover by 10% in FY2016-2017.
The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.
Lycos Internet Limited had reported consolidated revenue from operations of Rs 1957 crore and a net profit after tax and minority interest of Rs 342.22 crore for the year ended March 31, 2015 (FY-2015). For the nine month period ended December 31, 2015, the company reported revenue of Rs 1782 crore reflecting a growth of about 18 per cent over the corresponding year ago period, and a net profit after tax and minority interest of Rs 321 crore.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
